The shape is an important consideration when buying a diamond as it directly influences price. Round diamonds, the most popular diamond shape, tend to be priced higher than other shapes (referred to as fancy shapes) because of market demand, increased manufacturing costs, and their incredible brilliance.

Fancy shaped diamonds include all diamonds other than round. Blue Nile offers nine different fancy shapes, including princess, emerald, Asscher, cushion, marquise, radiant, oval, pear, and heart.